Welcome!
Are you an entrepreneur seeking practical advice to help grow your business? Welcome to the Stand Out - Be Seen Podcast, hosted by Monte Armstrong and Anza Goodbar. This podcast offers tips, tools, and tricks to help you stand out in a crowded market and be seen by your ideal clients. Through candid conversations and actionable insights, we share our entrepreneurial journeys to help you build a personal brand that resonates with your audience and converts leads into loyal customers.
What You Can Expect from the Podcast
Our goal is for you to walk away from every episode with practical, actionable advice that you can implement immediately. Whether you're just starting out or looking to scale your business, Stand Out - Be Seen offers something for everyone. Here’s a sneak peek of the topics we cover:
- Building a Personal Brand: We talk about how to create a brand that not only stands out but also aligns with your values and resonates with your audience.
- Defining Your Target Audience: We walk you through the process of understanding your audience's needs, desires, and pain points so that you can tailor your messaging and marketing efforts to speak directly to them.
- Content That Converts: We share strategies for writing compelling blog posts, social media content, and marketing materials that turn leads into paying customers. You’ll learn how to position yourself as an authority in your industry and attract high-quality leads.
Hi, I'm Monte.
The Unwhelmed Marketer.
With over 30 years of retail and commercial sales experience that span 6 different industries, a holistic understanding of technology, and decades of multi-level communication, I have developed a unique way of looking at the marketing process.
Hi, I'm Anza.
Serial Entrepreneur.
I bring over 15 years of copywriting experience and a deep understanding of the transformative power of content marketing to the table. I'm passionate about helping entrepreneurs and small business owners navigate the complexities of business development.
Actionable Insights from Our Own Journeys
As entrepreneurs who have been through the ups and downs of building a business, we know firsthand how overwhelming it can be. That's why we share real-life examples from our own experiences—both successes and failures—to help you avoid common pitfalls and stay motivated. From navigating market shifts to learning how to balance the many hats business owners wear, we provide honest, relatable insights to guide you on your journey.
From Book to Podcast: The Birth of Stand Out - Be Seen
This podcast grew from the success of our co-authored book, The Ideal Client Map: The Entrepreneur’s Guide to Creating a Clear Branding Strategy and Actionable Marketing Plan So You Can Reach More Qualified Leads. In the book, we lay the groundwork for helping entrepreneurs define their ideal client and create a marketing strategy that stands out in today's competitive landscape. We realized that the conversations we had while writing the book, along with the questions we were asked by business owners, are too valuable to keep limited to the pages of a book. That’s when the Stand Out - Be Seen Podcast was born.
Why You Should Tune In
If you're tired of the guesswork and want a roadmap to help your business stand out and attract more clients, the Stand Out - Be Seen Podcast is for you. Whether you're looking to refine your branding, strengthen your marketing efforts, or gain clarity on your ideal client, each episode is packed with practical tools and insights to help you succeed.
